TOP GIFT PICKS
Bestsellers & All-New Camo
JUST LANDED
Free Fly x REEF
Explore the Full Lineup
MEET THE TEAM
Team Free Fly
Featured Article
SUNSET, AGAIN
Emi Erickson lives a quiet life on the North Shore. The seasons don't really change there—just the direction of the swell, the light, the way the wind rises in the afternoon. She spends plenty of time on the road, but when the winter swell starts to show up, everything in her world quietly centers around Sunset Beach.
FEATURED ARTICLE
FLOW STATE
Baja has a way of stripping things back. Away from civilization. No crowds, no schedule, no pressure. Just the rhythm of the tides, the relentless sun, and a stretch of coastline that quietly demands your attention. For Rachael Tilly, three-time WSL World Champion, a few days in Baja became something more than a surf trip.
FEATURED ARTICLE
The Two Sides of Baja
What happens when you drop a bunch of salty, feral athletes and anglers onto the Baja peninsula with only a loose plan and a couple tanks of gas? After a winter spent holed up, that’s exactly what we did. We hightailed it to Baja to chase the kind of weirdness you only find in the chaos and heatwaves of the desert—a mashup of dusty roads, cacti, and trippy coastal views.
FEATURED ARTICLE
Training for the World's Biggest Waves
Watch as legendary big-wave surfer, Mark Healey, trains and prepares for once-in-a-lifetime swells.
IN THE REARVIEW
The Best of 2025
This year, we logged 48,548 flight miles. Along the way, two cameras “went swimming” and one drone took a very impressive nose dive. We flew to the Keys for an *almost* Grand Slam. We chased grey ghosts in Hawaii. We designed our first-ever surf collection. And we earned our B Corp Certification.
It’s been a big year. So we rounded up a few highlights—photos, notes, souvenirs, and moments that made 2025 one for the books.
Wild Comfort.
We're Catching On
The Bamboo Shade Hoodie is the perfect do-everything shirt for the summer.
Free Fly launched the Topogrid Pant earlier this spring, and it instantly became our go-to pant.
Few brands in the fly-fishing realm are making more comfortable, well-fitting clothes than Free Fly. And that holds true for the Bamboo Shade Hoodie II.
These Leggings are a great weight; breathable and comfortable. Great fit for all seasons.
With a featherweight design, ridiculously soft, stretchy fabric, and a UPF 25+ rating, the Elevate Lightweight Hoodie is guaranteed to become your new go-to.
The Reverb Short might just be the short of the summer, with versatility for pretty much anything you can dream up—indoors & outdoors.
I almost always reach for my Breeze Flats Pant. They’re breezy, breathable, and have a slightly tapered leg that stays down under waders or looks cute on their own.
